Time Lord helped by mobile
September 26th, 2008BBC Worldwide has opened its first ever mobile web storefront to promote DVDs like Doctor Who.
The sales arm of the broadcaster teamed up with its exclusive licensee 2 entertain and mobile marketing agency New Visions to create the portal, which will offer download preview clips of big titles. Consumers can access it via shortcode or by using a QR code.
“We’ve been considering mobile for some time,” said Stuart Snaith, MD at 2 entertain, “and this will be a good test for us in the market. We see mobile as a huge opportunity for customers to pre-order our products, so the next phase will be to offer customers the opportunity to purchase our releases via mobile.”
